
Polish Readership Surveys
In 1998, Polskie Badania Czytelnictwa (National Readership Survey PBC), the first universal organization assembling the Polish publishers, was established. It represents the publishers who belong to Zwi¹zek Kontroli Dystrybucji Prasy (The Press Circulation Audit Union). In November 1998, the member of Supervisory Board of National Readership Survey nominated SMG/KRC Poland (http://www.smgkrc.pl) company to conduct a standard readership measurement on the Polish market. The PBC readership study has been the exclusive standard of press readership analysis for a few years (excluding 1999). Accepted by publishers as well as by advertising agencies, PBCês methodology has been based on broadly accepted standards worked out by the National Readership Surveys in Great Britain, the EMNID Institut GmbH in Germany and the Center dêEtudes des Supports de Publicite in France
|
Title |
%
of respondents |
|
DAILIES |
% |
|
Gazeta Wyborcza |
18,44 |
|
Super Express |
14,19 |
|
Rzeczpospolita |
5,19 |
|
Dziennik Sportowy (Przeglad
Sportowy & Tempo) |
3,94 |
|
Sport |
1,91 |
|
Gazeta Prawna |
1,61 |
|
Trybuna |
1,33 |
|
Zycie |
1,09 |
|
Puls Biznesu |
0,40 |
|
Parkiet Gazeta Gieldy |
0,11 |
|
WEEKLIES |
% |
|
Tele Tydzien |
28,20 |
|
Pani Domu |
24,94 |
|
Przyjaciolka |
22,91 |
|
Naj |
19,50 |
|
Zycie na Goraco |
19,14 |
|
Chwila dla Ciebie |
18,66 |
|
Tina |
14,14 |
|
Wprost |
8,95 |
|
Tele Swiat |
7,59 |
|
Polityka i |
6,89 |
|
Auto Swiat |
6,56 |
|
To & Owo |
6,11 |
|
Nie |
6,09 |
|
Newsweek Polska |
5,99 |
|
Gala |
5,33 |
|
Angora |
5,18 |
|
Kurier TV |
3,82 |
|
Takie jest zycie |
3,79 |
|
Twoje Imperium |
3,68 |
|
Gielda Samochodowa |
3,42 |
|
Program TV |
3,22 |
|
Gosc Niedzielny |
2,46 |
|
Imperium TV |
2,18 |
|
Motor |
2,12 |
|
Pilka Nozna |
2,10 |
|
Swiat Seriali |
1,81 |
|
Auto Gielda Dolnoslaska |
1,74 |
|
Antena |
1,47 |
|
Przekroj |
1,47 |
|
Super TV |
1,39 |
|
Auto-Bit |
1,06 |
|
Tygodnik Zamojski |
0,87 |
|
Anonse (wyd. pomorskie) |
0,73 |
|
Jarmark |
0,71 |
|
Przeglad |
0,66 |
|
Anonse (kujawsko-pomorskie) |
0,59 |
|
Panorama Leszczynska |
0,58 |
|
Auto Biznes - Ogloszenia |
0,58 |
|
'Brawo Przedsiebiorcy |
0,46 |
|
Kulisy |
0,45 |
|
Tygodnik Powszechny |
0,45 |
|
Computerworid |
0,43 |
|
Gazeta Ubezpieczeniowa |
0,32 |
|
Twoj Biznes |
0,30 |
|
Slowo Podlasia |
0,28 |
|
Tele Info |
0,02 |
|
FORTNIGHTLIES |
% |
|
Z zycia wziete |
8,60 |
|
Viva! |
8,00 |
|
Bravo |
7,07 |
|
Na zywo |
6,72 |
|
Swiat Kobiety |
5,27 |
|
Sukcesy i Porazki |
3,62 |
|
Bravo Girl |
3,46 |
|
Kobieta i Zycie |
3,35 |
|
Komputer Swiat |
3,27 |
|
Cogito |
2,35 |
|
Bravo Sport |
2,09 |
|
Twoj Weekend |
1,66 |
|
Click |
1,16 |
|
Horoskop dla Ciebie |
1,12 |
|
Victor Gimnazjalista |
0,78 |
|
PC Kurier |
0,44 |
|
Gazeta Szkolna |
0,22 |
|
MONTHLIES |
% |
|
CIaudia |
17,11 |
|
Olivio |
9,59 |
|
Poradnik Domowy |
9,08 |
|
Twoj Styl |
6,99 |
|
Cztery Katy |
5,08 |
|
Focus |
4,55 |
|
Moj Piekny Ogrod |
4,06 |
|
CKM |
4,02 |
|
Cienie i Blaski |
3,46 |
|
National Geographic |
3,21 |
|
Playboy |
2,95 |
|
Murator |
2,81 |
|
M jak mieszkanie |
2,74 |
|
Dziewczyna |
2,62 |
|
Przeglqd Reader's Digest |
2,60 |
|
Mamo to ja |
2,49 |
|
Cosmopolitan |
2,43 |
|
Auto Moto |
2,41 |
|
Popcorn |
2,35 |
|
Moje Mieszkanie |
2,29 |
|
PC Worid Komputer |
2,10 |
|
Moje Gotowanie |
2,08 |
|
Elle |
2,07 |
|
Jestem |
2,06 |
|
Ladny Dom |
1,93 |
|
Kwietnik |
1,86 |
|
Twist |
1,86 |
|
CO Action |
1,85 |
|
Auto Motor i Sport |
1,74 |
|
Filipinka |
1,66 |
|
Wrozka |
1,64 |
|
Chip |
1,63 |
|
Pilka Nozna Plus |
1,62 |
|
Moto Magazyn |
1,60 |
|
Dom & Wnetrze |
1,60 |
|
Sekrety Serca |
1,46 |
|
Auto Sukces |
1,42 |
|
Vita |
1.41 |
|
Wiadomosci Wedkarskie |
1,37 |
|
Uroda |
1,30 |
|
Twoje Dziecko |
1,30 |
|
Dziecko |
1,29 |
|
Majster |
1,27 |
|
Wiedza i Zycie |
1,24 |
|
Wedkarski Swiat |
1,23 |
|
Olivia - Mieszkaj |
1,23 |
|
Magazyn
Samochody Swiata |
1,21 |
|
Swiat Motocykli |
1,19 |
|
Enter CD |
1,17 |
|
Burda |
1,09 |
|
Film |
1,07 |
|
Rodzice |
1,05 |
|
Sol i Pieprz |
1,04 |
|
Samo Zdrowie |
1,03 |
|
Komputer Swiat ¶ Gry |
1,03 |
|
Kuchnia |
1,02 |
|
Pani |
0,96 |
|
Machina |
0,96 |
|
Zdrowie |
0,93 |
|
Zwierciadlo |
0,87 |
|
Maxim |
0,84 |
|
Magia Ogrodow |
0,83 |
|
Na sciezkach zycia |
0,77 |
|
Kalejdoskop Losow |
0,71 |
|
Dobre Wnetrze |
0,68 |
|
Ogrody, Ogrodki, Zielence |
0,68 |
|
Profit |
0,60 |
|
Zyjmy dluzej |
0,60 |
|
Tylko rock |
0,56 |
|
Super Linia |
0,54 |
|
Swiat Nauki |
0,54 |
|
Moj Pies |
0,52 |
|
Forma |
0,50 |
|
Sukces |
0,49 |
|
WWW |
0,45 |
|
PC Format |
0,44 |
|
Voyage |
0,43 |
|
Play |
0,40 |
|
Twoja Komorka |
0,39 |
|
Businessman Magazine |
0,37 |
|
Miss Generation |
0,36 |
|
Podroze |
0,32 |
|
Arehitektura-Murator |
0,31 |
|
Shape |
0,29 |
|
Votre Beaute |
0,28 |
|
Anna |
0,26 |
|
Pieniadz |
0,18 |
|
Zagle |
0,18 |
|
Business Week |
0,17 |
|
Charaktery |
0,17 |
|
DosDedos |
0,10 |
|
Press |
0,09 |
|
Fluid |
0,05 |
|
BIMONTHLIES |
% |
|
Pani domu poleca |
2,60 |
|
Elle Decoration |
0,28 |
|
Kawaii |
0,26 |
Source: Press, nr 5 (75) 2002-06-15
SMG/KRC
Poland ¶ 'Season
Cycle Readership', October 2001 - March 2002, Sample
= 18 176
The PBC study is carried out on a randomly-selected, sample derived from the
PESEL database. The sample was designed so as to be fully representative for the
population of Poland between 15 and 75 years of age. Only audited by The Press
Circulation Audit Union newspapers and magazines are represented in the PBC
survey.
[see also]