Ownership structure of Polish audio-visual media
|
The Broadcasting Act adopted by the
Parliament on December 29, 1992 allows foreign investors to hold only
minority shares (max. 33%) in Polish electronic media. Licences for
wireless television broadcasting, which are granted for maximum 10 years
(radio broadcasting ¶ seven years), can be given to individuals of
Polish citizenship and permanent residence in Poland, or to any corporate
body with the head office in Poland. In the case of companies with foreign
capital shares, their participation in initial and stock capital of the
company cannot exceed 33%. Moreover, members of the Board of Directors and
Supervisors should in majority consist of Polish citizens living in
Poland, and the number of votes of foreign entities at the general
essembly should not exceed 33%. These rules remain in force also after
granting the licence. Any changes in the ownership structure of the
licence-granted entities (even in the case of only Polish share-holders)
must be accepted by the National Radio and Television Broadcasting Council
(KRRiT) after a very thorough verification. |
Informacje, Polsat |
| Despite the demands of foreign broadcasters and the obligations set down to bring media law in line with the European Union standards a parliamentary discussion of several years has not resulted in a abolition of the 33% hold by foreign capital in a given undertaking broadcast from Polish territory. At the end of 1999 the Polish government presented the amended project of the broadcasting act (finally rejected) in Parliament. The main goal of these corrections was to gradually open the Polish media market to foreign investors. As for ground-transmitter broadcasters, the foreign company shares could rise up to 49% and the shares of others (i.e. cable or satellite broadcasters) would not be limited at all. The newest amendment project stipulates the application of these rules only to European investors. | |
|
Wiadomoci, TVP1
|
Since
the middle of 1994 after a four-year-long period of ępirateź or
ętemporaryź broadcastersź activity the formation of the on-the-air
order with legal means has been going on. At that time two national
stations (RMF FM and Radio Zet),
which had been launched at the beginning of the 1990s, strengthened their
broadcasting position. Since 1997 the consolidation of broadcasters and
concentration of the ownership can be observed as well as a greater
involvement of foreign investors in Polish radio and television market. At
present most of the non-religious radio broadcasters of national (or
regional, linked into networks) transmission range have foreign partners.
However, the scattering of investments still prevails, though the sources
of investments are traditional, especially after the withdrawal of
Belgian, Irish and Scandinavian companies. They are represented for
instance by France (EDI ¶ as Eurozet company involved in Radio Zet and Radiostacja),
Germany (Eurocast in Radio
WAWa), Great Britain (GWR Group
PLC in Radio TOK FM) or the USA (Cox
Enterprises as Agora SA holding in 14 local stations). Recently, a
remarkable activity of Advent
International, the British-American investment trust, can be observed
(in Radio Kolor and ¶
indirectly ¶ in Radio Zet and Radiostacja). Nevertheless, as yet it is hard to speak about
advanced ownership concentration in Poland, though we can find examples of
entities which invest in several different undertakings, e.g. Advent
fund, Agora company or Eurozet
media group. Foreign shareholders in Poland do not represent global
multimedia giants from world-wide or even European ranking lists. In
Poland only two large private radio broadcasters still remain purely
Polish in their ownership structure. These are: the national radio RMF
FM (co-operating with several local stations) and Radio Eska network formed under the auspices of the multimedia
holding ZPR SA (ZPR controls 11
companies which were granted licences to broadcast in 18 towns). In the
recent months, a stock-company Chemiskor
SA (4Media) has formed another new group of local broadcasting
stations (by buying minority shares in local stations).
|