Internet Usage Survey

According to the NetTrack research results for April 2002 published by SMG/KRC more than 75% of Internet users most often visited one of the three leading Polish portals. The most popular portal is Onet.pl (a decrease from 45.6% to 43.6%). In April Wirtualna Polska, the second on the ranking list, was visited by 20.9% of users (similarly as in March). The third place is occupied by INTERIA.PL, which strenghtened its position (an increase from 8.2% to 11.1%). None of the other portals (examined in the research) exceeded 1.5%. The next Polish portals to come were Gadu-Gadu network communicator (1.5%), Hoga (1.3%), and Gazeta Wyborcza portal (1%).

Net Track survey - leading Polish Internet portals

Onet	43,6
Wirtualna Polska	20,9
INTERIA.PL	11,1
Gadu-Gadu	1,5
Yahoo	1,4
Hoga	1,3
Altavista	1,2
Portal Gazeta	1,0
Rzeczpospolita	1,0
MP3.com.pl	0,8

Source: SMG/KRC

So far, many companies have designed research methods to monitor the development of the Internet and changes in the ways the Internet is used. They have also tried to develop studies of Internet traffic / usage / user profiles, etc. In August 2000 the Polish Internet Survey company (Polskie Badania Internetu) came into being in order to establish the standard methodology of the Internet research. PBI was founded by leading Internet companies such as Wirtualna Polska, Interia, Agora, Presspublica and Vogel Publishing.