PUBLICATIONS:
Bajka,
Z. (2000) Avertising in media [in] Journalism and the media world, Universitas
Krakow
Czerwinska,
R. (2001) Swiat telewizyjnej reklamy dla mlodziezy, Zeszyty Prasoznawcze, nr
3-4, 2001 [The World of Television Advertising for Young People]
Kopacz,
G. (2000) Strzez sie sloganow, Press, nr 3 (50) [advertising and the law, an
article about slogans as trademarks in Polish legal system]
Lisowska-Magdziarz,
M. (2001) Wartosci w polskiej reklamie lat 90., Zeszyty Prasoznawcze, nr 3-4
[Values Within the Polish TV Advertising of the 1990s]
Omachel,
R. (2001) Reklama do klikania, Press, nr 4 (63) [advertising in the Internet ¶
decreasing effectiveness of advertising banners, and increasing importance of
mailing]
Outdoor
¶ przeglad agencji reklamowych, wlascicieli nosnikow outdoor, Press, 2000, nr
3 (50) [an overview of outdoor advertising agencies in Poland]
Report
IDC. See: Media i Marketing Polska 24, December¶January 2001, p. N3.
Report
on Worldwide Advertising, NTC Publications Ltd., 2000.
Research
reports of: Expert Monitor, Effective Media, Agora Monitoring, Zenith Media, TNS
OBOP, OMD Poland.
Stepien,
J. (2000) Prasa gora, Press, nr 11 (58) [about advertising market: turnover,
incomes, etc.]
Stepien,
J. (2001) Nieobliczalne dzienniki, Press, nr 4 (63) [economic analysis of
advertising in Polish dailies]
World
Magazine Trends 1999/2000, Zenith Media
World
Press Trends 2000 Edition, World Association of Newspapers Report, Paris
http://www.wan-press.org
Zenith
Media: Advertising Expenditure Forecast, December 2000.
Zgutka,
M. (2000) Pogoda w regionach, Press, nr 10 (57) [advertising in regional
newspapers and magazines]
OTHER
SOURCES:
EXPERT MONITOR
Expert Monitor is a research company which conducts wide analysis of data
regarding the advertising market in Poland
http://www.expert-monitor.pl
expert@expert-monitor.pl
50-514 Wroclaw,
ul. Biskupa Bogedaina 3
tel.: +48 (71) 78 28 490,
fax: +48 (71) 78 28 497