Main corporations and brands in Polish advertising market 1999-2000
Media shares in total advertising budget in Poland
Yearly growth of advertising expenses in Polish media
Legal bans and limitations in Polish advertising market (April 2001)
Estimations and prognoses on internet advertising expenditures in Poland (1999-2005)
The Internet advertising market in Poland
The forms of e¶advertising in Poland
Main actors on e¶advertising market in Poland
Sources of statistical data and tables:
World
Press Trends 2000 Edition, World Association of Newspapers Report, Paris http://www.wan-press.org
World
Magazine Trends 1999/2000, Zenith Media
Report
on Worldwide Advertising, NTC Publications Ltd., 2000.
Zenith
Media: Advertising Expenditure Forecast, December 2000.
Report
IDC. See: Media
i Marketing Polska 24,
December¶January 2001, p. N3.
Research
reports of: Expert
Monitor, Effective Media, Agora Monitoring, Zenith Media, TNS OBOP,
OMD Poland.
Media
Marketing Polska,
1999¶2000.