Three sections of research deal with all main aspects of mass communication. Our centre is organized in the following way: 

SENDER PHASE - MESSAGE PHASE - RECEIVER PHASE

SENDER PHASE
MEDIA SYSTEMS SECTION

Zbigniew Bajka, PhD

Research intrests:
The old and new media / Media technology / Media market in Poland / Media ownership / Economic conditions of Polish media and advertising / Legal framework of the media system / Journalists' and publishers' organisations / Information policy

MESSAGE PHASE
CONTENT ANALYSIS SECTION

Prof. Walery Pisarek, PhD
Wojciech Kajtoch, PhD
Paweł Płaneta, PhD

Research interests::
Content analysis / Marketing communication / Political communication / Image of the world in the media / The image of Poland and Poles / Miranda and Condemnanda. Polish Banner Words and their Audiences / Modern media persuasion


RECEIVER PHASE
MEDIA RECEIPTION SECTION

Ryszard Filas, PhD
Jarosław Grzybczak, PhD

Research intrests:
Readership of the press / Reception of radio and television / Cultural activities of Poles / Attitudes to the media / Transformation of social cousciousness / Credibility of media and journalists / Press distribution system


Media Market Research Section
Stanisław Nowicki