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The Catalogue of the Polish Media is based on the database of the
national media market: the press (printed and available on-line) and
the electronic media (radio and tv). The electronic database is
systematically actualized and it is also available in printed form.
In this year we prepared and published new edition of the Catalogue (1st
edition was published in the winter of 1991/1992). We have tried to
record every change that took place on the Polish press market after
1989. Catalogue was created by the Section of Documentation and
Scientific Information.
The Catalogue covers
all national, regional or local media in Poland. It means that our
Catalogue leaves out of account most of the scientific periodicals or
alternative papers, the so-called fanzines (we published separate
catalogues of these papers the previous years). Additionally, neither
comic books nor publications for intellectual entertainment (such as
crossword puzzles, children’s painting books) have been recorded.
We have also not included such papers as leaflets, bulletins, school
papers or advertising brochures. Yet, on the other hand we have managed
to record all papers of general interest published in small towns or
rural communes as well as parish papers.
Generally, the Catalogue covers every publication which has the
international index ISSN. Such restriction is due to the fact that some
of the publications mentioned above, though they have ISSN, do not
correspond to the definition of press adopted by UNESCO in 1965.
According to this definition, comic books, partworks and
crossword puzzles do not belong to the press sensu stricte.
Unfortunately some of the parish papers also do not have this index but
they are mainly used to inculcate traditional values and beliefs.
Rapid changes on the media market cause the situation in which
information becomes outdated very quickly. Every year there are
approximately 250 - 400 new titles and a similar number disappear from
the market. Editors, editorial staff members and addresses change
continuously together with circulation, distribution and layout.
Being aware of the
diversity of the Catalogue users, we have introduced possibly the
simplest structure of its content. It is based on the frequency and
distribution range of newspapers and periodicals: DAILIES (1. National
dailies; 2.Regional and supraregional dailies); WEEKLIES (1.National
weeklies; 2. Regional and supraregional weeklies); FORTNIGHTLIES (1.
National fortnightlies; 2. Regional and supraregional fortnightlies);
MONTHLIES (1. National monthlies; 2. Regional and supraregional
monthlies); BIMONTHLIES (1.National bimonthlies; 2. Regional and
supraregional bimonthlies); QUARTERLIES AND OTHERS (1.National
quarterlies and others; 2. Regional and supraregional quarterlies and
others); LOCAL PRESS (of I level) Local press (of II level / sublocal);
SUSPENDED PAPERS (or closed); RADIO (1. Radio - national stations; 2.
Radio - regional and supraregional stations; 3. Radio - local stations);
TELEVISION (1. Television - national and supraregional stations; 2.
Television - regional and local stations; 3. Cable television)
.
The Catalogue also contains extensive indexes: (1) alphabetical list of
titles, (2) list of editors and their publications, (3) list of e-mails
and Internet sites, (4) index of surnames, (5) geographical index, i.e.
list of places where newspapers and periodicals are published, or places
where radio and TV stations are located, and
(6) index of keywords.
Each Catalogue press record includes 56 pieces of information on a
given paper, i.e. its title, subtitle, basic information about the
publisher, address of the editorial office, circulation, distribution
system price of 1 copy and subscription.
Records of radio and tv stations includes basic information about
frequency bonds and channels, range and power of transmitters, and
sometimes about the number of listeners/viewers.
The
‘Catalogue’ is distributed among the media themselves (i.e.
publishers, editorial offices, radio and tv broadcasters, printing
houses, advertising, marketing and public relations agencies), branches
of state administration and local authorities as well as other
institutions gathering data on the media (i.e. libraries, schools,
etc.). The
‘Catalogue’ is available in three forms: printed, electronic
data base or on-line demo version.
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