Media in Poland
OVERVIEW

GENERAL INFORMATION

  Press Research Centre was founded in 1956. For more than 50 years it has been carrying out systematic studies on the political, economic, cultural, legal and social aspects of mass communication. The Centre gathers information on the changes in Polish media market, carries out content analyses of newspapers, magazines, radio, television, organises national research on the readership of the press, reception of radio and television and cultural activities of Poles. 
     Press Research Centre became part of Jagiellonian University in 1990 and since then we aim at combining market research experiences with high standards of academic work. It is our goal to make use of empirical findings in everyday university teaching, as well as implement into market and social research all advantages stemming from theoretical approaches. Thus, crucial fields of our scientific interests fall in with the items which are important for social and media communication. Usually, we analyse political communication during election campaigns, different aspects of how media construct the image of the world, the language of media and journalists. We regularly carry out national surveys to analyse the reception of printed and electronic media in Poland and to describe social patterns of audience behaviour. All of the findings are published in yearly reports ("Polish press, radio and television and their audiences").
      Press Research Centre has been a an institutional member of International Association for Media and Communication Research (IAMCR/AIERI) since 1957, International Communication Association since 1990. In the years 1974 - 1994 we were the seat of Central European Mass Communication Research Documentation Centre (CECOM), part of the COMNET network (UNESCO). PRC has been an institutional member ENTIRE (European Network on Trans-Integration Research) since 1999.
     In the recent years we organised international conferences on mass communication issues, especially dedicated to questions and problems of highly importance to the region:: 
1993 - Social Communication in Changing Central Europe; 
1994 - Media Ethics - The Image of the World in Media; 
1995 - Structure of Power and Structure of Media; 
1996 - Culture in Media - Media in Culture; 
1997 - Foreign Capital in the Media of Central-Eastern Europe; 


Zeszyty Prasoznawcze:
e-mail: uwpisare@cyf-kr.edu.pl

PL 30-348 Kraków, ul. prof. Stanisława Łojasiewicza 4